Anua is a popular Korean skincare brand founded in 2019.Their commitment to soothing, barrier-repairing skincare is highlighted by their hero ingredient: Heartleaf (Houttuynia Cordata), which is known for its calming and anti-inflammatory properties. The brand's products, like the viral Heartleaf 77% Soothing Toner and Heartleaf Pore Control Cleansing Oil, have achieved international recognition, reflecting a focus on clear, healthy, and balanced skin. Anua is also committed to ethical and sustainable practices.