The brand's philosophy, "Inspired by Seoul, Perfected by Derma," centers around delivering highly effective, gentle solutions for common skin concerns. Signature products, often part of the SEOUL 1988 Line, feature powerhouse ingredients like Retinal Liposomes (for anti-aging), Snail Mucin (for repair and hydration), and Black Ginseng (for antioxidants). KSECRET focuses on boosting skin elasticity, radiance, and barrier health with clinically tested, clean, and Korean-made formulations suitable for all skin types.